Ireland Launches Safe2Eat 2026 Food Safety Campaign

Ireland has launched the 2026 Safe2Eat campaign, a major European initiative offering practical, science-based advice on food safety as the summer season approaches.

Now in its sixth year, the campaign is led by the European Food Safety Authority (EFSA) and supported in Ireland by Safefood. It runs from April to July, with a focus on helping consumers understand food allergens, labelling, and safe food handling practices, particularly during busier periods such as BBQ season and family celebrations.

Joanne Uí Chrualaoich, Safefood CEO, said:

"Safe2Eat plays an important role in helping people across Ireland make informed decisions about the food they eat every day, giving them confidence and trust in the safety of their food. Partnering with EFSA is an important partnership to support protecting public health.

As we head into the sociable summer months — with BBQs, family gatherings and outdoor eating — it's especially important that people have clear, practical advice to help them prepare and handle food safely. This campaign helps make food safety simple and part of everyday life."

Nikolaus Kriz, Executive Director of EFSA, said:

"Every day, people make choices about what to eat, and they deserve to feel safe and informed. Safe2Eat 2026 turns complex scientific knowledge into practical, easy-to-use advice on handling, preparing, and understanding what's in their food, from additives and flavourings to novel ingredients and allergens…"

Research from previous years of the campaign shows that those exposed to Safe2Eat content are more likely to consider food safety in their everyday decisions and to engage more actively with information about what they eat. The campaign now spans 23 countries.

Further information and expert-backed advice is available at efsa.europa.eu/en/safe2eat.