Gardaí Launch "Can You See Me Now?" Campaign as 82 Vulnerable Road Users Die This Year

An Garda Síochána has today launched a striking nationwide road safety campaign aimed at protecting pedestrians, cyclists, e-scooter users and motorcyclists after 82 such road users lost their lives this year.

The "Can You See Me Now?" campaign began this morning with all national and divisional Garda social media channels turning neon yellow for 48 hours, a visual interruption designed to stop people scrolling and ask: "Why is everything Garda-related suddenly high-vis?"

The stark answer lies in the figures. Up to yesterday, 25 November 2025, 37 pedestrians and two e-scooter drivers have been killed on Irish roads. Seven of those pedestrian fatalities were people over 81 years old, with many incidents occurring on weekend afternoons and evenings.

Motorcyclists face equally grim statistics, with 29 riders and pillion passengers killed this year. Men aged 51 to 55 represent over a quarter of those deaths, with nearly half occurring on Saturday and Sunday afternoons.

Fourteen pedal cyclists have also lost their lives, with significant numbers in two age groups: under-20s and those aged 70 and above. Many of these collisions happened between midday and 3pm.

Assistant Commissioner Catharina Gunne, Roads Policing and Community Engagement:

"Every life lost on our roads is one too many. The people behind these statistics are parents, grandparents, children, friends and neighbours. We are asking the public to join us in a simple but powerful act: be seen. Whether you are walking, cycling, driving, riding a motorcycle or using an e-scooter, visibility saves lives."

She added that if the neon yellow takeover made people look twice, the campaign is already working.

Gardaí are urging drivers to ensure all vehicle lights are fully operational and to use dipped headlights during the day, particularly in fading daylight or poor weather. Windscreens should be kept clean and clear, with sufficient washer fluid and functioning wipers.

Motorists are also reminded to give extra space when overtaking vulnerable road users, especially on rural roads where damaged or uneven road edges may force them to travel further into the carriageway.

Tomorrow, Thursday 27 November, divisional Roads Policing Units will conduct high-visibility patrols across the country, distributing high-visibility jackets at schools, sports clubs and community events while engaging directly with cyclists, e-scooter users and other vulnerable road users.

The campaign urges all road users to wear high-visibility clothing, use appropriate lighting on bicycles and vehicles, drive with dipped headlights during winter, slow down and anticipate vulnerable road users, and be extra vigilant during hours of low light.