Game-changing modules launched to tackle gender-based violence through GAA clubs in Cork

Free online education modules addressing consent, bystander intervention and intimate image abuse are now available to Cork's Gaelic games community, marking a significant step in harnessing sport's influence to challenge harmful behaviours.

The four Game Changer e-learning modules launched today target different age groups within Cork's GAA clubs, from 14-year-old players through to coaches and officials. The initiative represents a partnership between Ruhama, White Ribbon Ireland and the GAA, supported by the Ladies Gaelic Football Association and Camogie Association.

The programme aims to empower participants to become allies and role models who foster respect both on and off the pitch. Each module is carefully designed to be age-appropriate, covering topics including the harmful impacts of pornography and domestic violence prevention.

Module 1, titled 'Respect Starts Here: Building Positive Relationships', targets 14-15 year olds. The second module, 'Breaking Barriers: Standing Against Gender-Based Violence', is designed for 16-17 year olds. Players aged 18 and over can access 'Our Club, Our Community: Addressing Gender-Based Violence in Society', while coaches and officials have a dedicated module called 'Leadership in Action: Promoting a Culture of Respect'.

Jarlath Burns, President of the GAA, said: "I was proud to launch the Game Changer initiative almost a year ago and I am pleased that the roll out of the programme is now underway. The need for this project remains as strong as ever and the four different modules are specially designed to meet the needs of the different age groups within the GAA family."

Cork clubs can access the modules through the GAA's learning platform Tobar, with participants receiving digital badges upon completion. Parental consent forms are required for underage users, handled in accordance with GAA GDPR policies.

The Game Changer programme builds on the GAA's recognised contribution to community development and social cohesion. Recent independent analysis of the Irish Life GAA Healthy Clubs Programme highlighted a €50 million annual contribution to national health and wellbeing.

Cork's strong GAA tradition makes it an ideal testing ground for this innovative approach to tackling gender-based violence. The county's clubs have consistently demonstrated leadership in community initiatives, from youth development programmes to health promotion campaigns.

The programme addresses critical issues facing Irish society, with domestic and sexual violence affecting communities across Cork. By integrating education into the familiar environment of GAA clubs, organisers hope to reach audiences who might not otherwise engage with such topics.

Ruhama, which operates a hub covering the Cork and Kerry region, brings expertise in supporting women impacted by prostitution and human trafficking. The organisation recently won Charity of the Year 2024 at the Charities Institute Ireland Charity Excellence Awards.

White Ribbon Ireland focuses specifically on encouraging men and boys to take action against violence towards women. Their involvement recognises the influential role male athletes and coaches can play in changing attitudes and behaviours.

The initiative extends beyond Cork, forming part of a national programme that will deliver multiple initiatives to tackle domestic, sexual and gender-based violence across Ireland. Support and funding comes from Cuan, demonstrating institutional commitment to the cause.

Cork clubs interested in implementing the modules can visit the Game Changer website for additional resources and support information. The programme represents a practical step towards creating safer communities through sport's unique cultural influence.

For anyone affected by domestic, sexual or gender-based violence, support resources are available at the Game Changer website.